Wednesday, September 23, 2009

China Education Alliance, Inc. Introduces Newly Developed Online Educational Game...

China Education Alliance, Inc. Introduces Newly Developed Online EducationalGame 'Fortune Island' HARBIN, China, Jan. 7 /Xinhua-PRNewswire-FirstCall/ -- China EducationAlliance, Inc. (OTC Bulletin Board: CEUA) ("China Education Alliance" or "theCompany"), a leading distributor of educational resources, offering high-quality programs and training both through online networks and an on-sitetraining center in China, today announced the introduction of a newlydeveloped online educational game "Fortune Island," which was a game platformfirst recommended by the "National Educational Game Research Base" by theMinistry of Education of China. The "National Educational Game Research Base" is the most authoritativeeducational strategic collaboration entity developed by the Ministry ofEducation of China, while "Fortune Island" is the only online game platformadopted and first recommended by the entity. The development of the gameplatform was lead by China Education Alliance, and it took the research teamincluding national education experts, psychology experts and technologypersonnel three years to develop. "'Fortune Island' is an online educational game platform that specificallytargets students between the ages of six to eighteen," said Mr. Yu, ChinaEducation Alliance's Chairman and CEO. "This platform allows users to control21 virtual characters to answer education-oriented questions and the eventualwinner can obtain a prize. This platform will help students to enrich theirknowledge base, stimulate their independent thinking and idea creation,enhancing students' emotional and intellectual capacities." As the only platform adopted and recommended by the "National EducationalGame Research Base," China Education Alliance sells a game point card, butoffers it free to purchasers of its learning debit card. The Company haslaunched this new educational game business in Heilongjiang province and willexpand this business in other provinces through sales agents. The Companydeveloped the teenage-oriented advertising resources, including hidden ads,background picture ads and corporate-customized ads. This platform diversifiesthe Company's product offering and the underlying advertising income isexpected to be a new contributor to total revenues, driven by growth in thenumber of game users. About China Education Alliance, Inc. The Company is an educational resource company offering high-qualityeducational programs and training through both online networks and an on-sitetraining center. The Company's products include online test preparationmaterials, researchers' materials, study guides, and audio recordings,vocational training services and vocational certifications. The Companyconducts educational services through three main channels: a large educationalonline portal, educational software and media, and education and vocationaltraining centers. The Company is currently selling educational products andservices to families, provincial education officials, administrators, schoolsand teachers in China. Safe Harbor Statement Safe Harbor Statement Under the Private Securities Litigation Reform Actof 1995: Certain statements in this press release, constitute forward-lookingstatements for purposes of the safe harbor provisions under The PrivateSecurities Litigation Reform Act of 1995. These statements include, withoutlimitation, statements regarding our ability to prepare the company forgrowth,the Company's planned expansion in 2008 and predictions and guidance relatingto the Company's future financial performance. We have based these forward-looking statements largely on our current expectations and projections aboutfuture events and financial trends that we believe may affect our financialcondition, results of operations, business strategy and financial needs andare not a guarantee of future performance but they involve risks anduncertainties that could cause actual results to differ materially from thosein the forward-looking statements, which may include, but are not limited to,such factors as unanticipated changes in product demand especially in theeducation industry, pricing and demand trends for the Company's products,changes to government regulations, risk associated with operation of theCompany's new facilities, risk associated with large scale implementation ofthe company's business plan, the ability to attract new customers, ability toincrease its product's applications, cost of raw materials, downturns in theChinese economy, the adoption by consumers of its new game business, theunproven advertising model that is dependent on attracting a large game userbase, and other information detailed from time to time in the Company'sfilings and future filings with the United States Securities and ExchangeCommission. Investors are urged to consider these factors carefully inevaluating the forward-looking statements herein and are cautioned not toplace undue reliance on such forward-looking statements, which are qualifiedin their entirety by this cautionary statement. The forward-looking statementsmade herein speak only as of the date of this press release, readers arecautioned not to place undue reliance on any of them and the Companyundertakes no duty to update any forward-looking statement to conform thestatement to actual results or changes in the company's expectations


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